Crossover Appeal

The avenues for extending their influence and relevance from the field of play into pop culture and entertainment are plentiful for current and former athletes.

By Chris Smith
Phoenix Suns point guard Chris Paul was in just the third year of his NBA career when he made his first foray into content production with a behind-the-scenes series about his personal life. “I had a camera following me day in and day out, and on my website we had this thing called CP3TV. ...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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