People and Pop Culture

Popular female streamer Pokimane joins RTS agency in exec role

By Trent Murray

Imane “Pokimane” Anys, one of the most popular women streamers on Twitch, has joined talent management and brand consulting firm RTS as a co-founder and will serve as the company’s chief creative officer. She will leverage her experience as an online influencer in shaping RTS’s approach to talent management and brand partnerships.

Anys is a longtime Twitch streamer with over 8 million followers on the platform. She was the highest-earning women on Twitch according to the recent Twitch document leak, which revealed payouts from the platform between August 2019 and October 2021.

RTS officially launched as a company today, but has been active for some time, appearing in headlines alongside Sony Online Entertainment as part of its acquisition of top fighting game tournament brand Evo. Alongside Anys, the leadership of RTS includes multiple streaming and esports veterans such as former Endeavor Senior VP and Twitch Director of Strategy Stuart Saw in the CEO role and former Blizzard Esports head Kim Phan (COO). Twitch co-founder and former COO Kevin Lin also sits on the company’s advisory board.

Anys is also a founding member of OfflineTV, a content creator collective which boasts nearly 3 million subscribers on its main YouTube page.

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

Shareable URL copied to clipboard!

Sorry, something went wrong with the copy but here is the link for you.