Franchises

FaZe Clan taps DoorDash as official on-demand delivery platform

By Trent Murray

Esports organization FaZe Clan announced a partnership today with DoorDash that will see the brand integrated across its content and social media channels as the team’s official on-demand delivery platform. The deal includes activations with high-profile FaZe Clan influencers, and the companies will collaborate on a new livestreamed content series on Twitch called “DashDays.” Additional original content and live event activations will be announced later.

DoorDash declined to comment on the participation of outside agencies in this deal. FaZe Clan’s representation is United Talent Agency.

Forbes recently ranked FaZe Clan the fourth most-valuable esports organization, with a valuation of $400 million. Sports Business Journal’s Kevin Hitt and Tobias Seck recently reported on the state of Faze’s attempt to go public through a SPAC merger. The company also recently announced a new reality competition show on Twitch created in partnership with lifestyle nutrition brand Ghost.

DoorDash

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