Franchises

Oakley partners with Envy Gaming, a first for the glasses brand

By Kevin Hitt
Oakley already had a partnership with Seth “Scump” Abner, and now it has one with Envy Gaming. Envy Gaming

Oakley, the luxury sports performance equipment and eyewear brand, has signed a “wide-ranging” partnership with Texas-based esports and entertainment organization Envy Gaming. With this deal, Oakley also becomes the exclusive eyewear partner for Envy’s OpTic Gaming brand, and its players will wear its gear during matches and streams. This is the first time Oakley has made such a partnership with an esports organization.

As part of the partnership, Oakley will be featured as a jersey sponsor for both the OpTic Halo and OpTic Valorant teams, as well as OpTic Texas, which participates in the Call of Duty League. Last March, the Oakley brand was already a part of the jersey on broadcast during record-breaking viewership of the Call of Duty League 2022 Major I tournament, in which OpTic took home the $200,000 championship.

The Oakley logo was also on the left sleeve of OpTic Valorant, which claimed its spot as the No. 1 Valorant team in the world, winning the Valorant Champions Tour 2022: Stage 1 championship last April in Reykjavík.

"As a former beach volleyball athlete and customer for over 30 years, Oakley has always been in the pantheon of elite brands and products. To have them enter esports in a massive way with Envy and OpTic means the world to us, and we're beyond excited to work together to build that legacy into new arenas," Envy Gaming CEO Adam Rymer told Sports Business Journal.

For most, this partnership wasn’t a surprise, as Oakley was already familiar with OpTic. It was already in partnership with Seth “Scump” Abner, one of the best Call of Duty players in the world and who plays for OpTic Texas. Abner is the brand’s first and only professional esports player on the roster of Team Oakley, which includes Patrick Mahomes (Kansas City Chiefs), Lamar Jackson (Baltimore Ravens), Derwin James (Los Angeles Chargers), Kylian Mbappé (Paris Saint-Germain), and Olympians Mikaela Shiffrin and Chloe Kim.



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