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Tally Technology closes on $4M funding round

By Chris Smith

Fan engagement platform Tally Technology has closed a $4M seed funding round led by Acies Investments. Tally, co-founded in '18 by now-Broncos QB Russell Wilson, offers free-to-play predictive games and partners with sports properties to gather fan participant data and insights. It has deals with teams including the Rams, Lakers, Packers and Blues. “By connecting brands directly to fans, we enhance engagement for some of the world’s most prestigious sports entities and brand sponsors,” said Tally CEO Brad Vettese in a statement. The new capital will provide Tally the ability to further invest in its data platform and expand its game offerings.

Acies is a VC firm with a focus on sports betting, esports and sports tech. Its existing investments include Simplebet and Underdog Fantasy.

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