Menu
Morning Buzz

Banks showing support for women's sports

By Michael Cupello

Women's sports are seeing strong financial support from sponsors in the banking category, most recently with U.S. Bank signing a league-level deal with the WNBA in March to become the official bank and Changemaker for the association, a title that underlines the brand’s commitment to furthering women in sports and advancing diversity, equity and inclusion. In the same month, PNC and Chip Ganassi Racing partnered in launching a “Women in Motorsports” initiative to drive awareness and support gender equality and economic inclusion for women in the workforce.

In April, a new LPGA tournament in L.A. at Palos Verdes Golf Club was presented by Bank of America. This past December, Simmons Bank announced groundbreaking support of female student-athletes via a multi-university enterprise in which the bank agreed to serve as the presenting sponsor of women’s athletics for 10 universities, including Oklahoma State, TCU and Vanderbilt.

To learn how brands in the banking category are activating around the sporting world, visit SBJ Atlas.

SBJ Unpacks: NFL Preview

With opening week quickly approaching, Ben Fischer, Reggie Walker, and Xavier Hunter were joined by Jabari Young of Forbes to preview the upcoming NFL season. Topics discussed included the Deshaun Watson suspension, Denver Broncos ownership, Dolphins owner Stephen Ross, and the league’s advancements in media.

SBJ Morning Buzzcast: August 19, 2022

The Big Ten's big day; Kevin Warren's win; streaming numbers in July surprise; the Haslams look to move ahead and MLB hits Williamsport

SBJ I Factor: Jed York

SBJ I Factor: Jed York, presented by Allied Sports SBJ I Factor presented by Allied Sports features an interview with San Francisco 49ers CEO Jed York. York is in his 17th year with the organization and his 12th as CEO. He is a two-time SBJ Forty Under 40 honoree as a member of the classes of 2012 and 2013. York talks with SBJ’s Abe Madkour about what he learned from growing up in the sports business, working in multiple departments at the team, the challenges of building Levi’s Stadium, and how his leadership style has evolved through the years. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Morning-Buzz/2022/05/11/Atlas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Morning-Buzz/2022/05/11/Atlas.aspx

CLOSE
;