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Marketing and Sponsorship

Rockies dive into mile-high heritage for City Connect uniforms

By Erik Bacharach
Rockies will wear their new City Connect uniforms for the first time June 4, then every Sunday home game through the remainder of the seasonRockies

With a design that is reminiscent of the Colorado license plate, the Rockies on Friday became the fourth MLB club this season and 11th overall to unveil their Nike City Connect uniforms. The Rockies looked to “honor the beauty and spirit of The Centennial State” with a base design that features snow-capped mountains and evergreen trees. “It was really about capturing how active our fans are and how the mountains play a major role in Colorado for not only the local people, but for the tourism,” Rockies VP/Community & Retail Operations Jim Kellogg said. Kellogg led a group of about six Rockies staffers that had been working discreetly on the design since last year. Nike MLB Brand Manager Jenna Smith led the effort from Nike’s side. Several of the design’s features are a nod to the city’s elevation. The “5280” patch on the jersey’s right sleeve salutes Denver’s "Mile High" nickname. The sleeves and the numbers on the back of the jersey are adorned with purple trim, representing the row of purple seats at Coors Field that designate one mile above sea level. Additionally, a “Welcome to Colorful Colorado” patch lives at the bottom of the jersey above the jock tag. The Rockies will wear their new City Connect uniforms for the first time on June 4 when they host the Braves, and then again every Sunday home game through the remainder of the season. Fanatics will hold a City Connect pop-up event and Rockies watch party on June 4 at the Blue Moon Brewery in River North Art District in Denver. Earlier this season, the Nationals, Astros and Royals launched their City Connect uniforms. The Angels, Brewers and Padres are slated to do so later this season.

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