Angel City signs first cross-border partnership with Liga MX Femenil club

The partnership will include two friendlies, the first at Banc of California Stadium on Aug. 10 and the second in Monterrey, Mexico, next seasonAngel City FC

NWSL Angel City FC has agreed to a two-year partnership with Tigres Femenil of Mexico’s Liga MX Femenil, marking the "first cross-border relationship of its kind between clubs in North America’s two biggest women’s soccer leagues," according to Kevin Baxter of the L.A. TIMES. The partnership will "include two friendlies," the first at Banc of California Stadium on Aug. 10 and the second in Monterrey, Mexico, next season. The organizations also will "cooperate in other endeavors, engaging ideas on best practices in sport and on issues of business and social responsibility." Angel City said that a major focus of the partnership is "community-impact events featuring fans, civic organizations and soccer clubs in the two cities." Angel City "won’t be the first NWSL club to play a Mexican side," but they are the "first to make the game the center of a larger undertaking involving other public events" (L.A. TIMES, 5/24).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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