People and Pop Culture

Executive Transactions

NBA Asia Exec VP & Managing Dir SCOTT LEVY will step down at the end of June '22. Levy has overseen the NBA’s operations in the Asia-Pacific region since '09. NBA Asia Head of Global Content & Media Distribution RAMEZ SHEIKH, who joined the league in '16, will be promoted to Managing Dir for the region following Levy’s departure and report to NBA Deputy Commissioner MARK TATUM (NBA).

Diamond Sports Group hired MICHAEL SCHNEIDER to be COO and GM of Bally Sports' direct-to-consumer business. Sinclair hired Schneider from Hulu, where he was VP/Brand & Content Marketing (John Ourand, SBJ).

The Cavaliers named former Fiesta Bowl Corporate Partnerships Dir CHRISTIAN PORTARO Dir of Partnership Marketing (LinkedIn).

Roc Nation named former 160over90 Account Exec ZACH WEST Sports Coordinator. West, who previously worked for Roc Nation as a basketball intern from '18-19, will focus specifically on sports endorsements (LinkedIn).

PointsBet named RYAN WOZNIAK Retail Sportsbook Supervisor (LinkedIn).

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SBJ Morning Buzzcast: July 7, 2022

Talking points from Sun Valley; Pac-12 retains Sports Media Advisors; Oak View Group to sell Top Golf national sponsorships and Rapino remains influential with new deal at Live Nation

SBJ Unpacks: LIV Golf tees off in Portland

Ahead of the PGA Tour’s John Deere Classic in Illinois and LIV Golf Invitational Portland, SBJ’s Josh Carpenter, and David Rumsey spoke with Sports Illustrated's Bob Harig and Brendan Porath of The Fried Egg to discuss the current state of golf.

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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