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SBJ Atlas: P&G, subsidiaries activate heavily around NFL Draft

By Michael Cupello

The NFL kicked off last night’s NFL Draft with prospects walking the Draft Red Carpet, presented by P&G brand Gillette via the “Gillette Labs” moniker. The red carpet will also play host to several pre-draft performances and local Las Vegas acts throughout the three-day event. Old Spice, another P&G brand, has made a history of signing first-round prospects -- such as Derrick Henry, Chase Young, CeeDee Lamb, Justin Jefferson and Von Miller -- among more than a dozen others who have since become NFL stars. P&G and its associated brands have been partnering with the NFL since '09. Visit SBJ Atlas to see how top brands and their subsidiaries activate around major leagues across the country.

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