People and Pop Culture

Twitch's Nathan Lindberg departs for role with Epic Games platform

By Adam Stern

Twitch Regional VP NATHAN LINDBERG is leaving the Amazon-owned streaming platform to join Epic Games-owned kids tech platform SuperAwesome as Revenue Lead of its gaming division, where he will work with brands that want to advertise in the so-called metaverse. Lindberg had been with Twitch since ’15 as East region VP, and he brought in over $100M in sponsorship revenue during his time there with a list of brands like Verizon, Capital One, Chipotle, Ally, Jersey Mike’s Gillette, Bud Light and Hershey’s. Now, as the metaverse is becoming the new major buzzword for technology companies amid Facebook’s rebrand to Meta, Lindberg will move to that space and help usher brands into it. Key duties include helping brands learn about the gaming metaverse and then selling them sponsorships.

WHAT'S NEXT: Epic Games is the maker or Fortnite, which is seen as a pioneer in the metaverse space because it has been building out a digital world with experiences like hosting in-game digital concerts for players for a couple years now. Epic bought SuperAwesome in September '20. SuperAwesome says that its clients include Netflix, Nike, Hasbro EA and Warner Brothers. It says that it builds “kidtech, technology which combines strict compliance with functionality … used by virtually every top kids brand and content owners in the world.” Lindberg, who started at SuperAwesome this week, will be based in N.Y. and report to CRO of North America BEN ZAGORSKI.

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