Betting

Sources: NBA's deal with Sportradar worth over $1B

By Bill King

The NBA will move its streaming data, including valuable live data used by sportsbooks, to distributor Sportradar beginning in '23 as part of an exclusive eight-year deal that sources valued at more than $1B, with the league eventually receiving a 3% equity stake in the company. The NBA will receive 20% of its stock warrants up front, with the rest to be issued over the rest of the deal, according to SEC filings released this morning. Sportradar’s market cap was $6.61B at 11:00am ET. The move continues a trend toward exclusive distribution of league data to sportsbooks. The NFL signed an exclusive deal that included equity in Genius Sports in April. The NHL aligned exclusively with Sportradar in August, also receiving equity. MLB has deals with both, with Genius signing on in March. Sportradar’s new deal includes access to player tracking data that was not included in its previous agreement.

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