Marketing and Sponsorship

76ers utilize jersey patch sponsor to launch NFT series

By David Rumsey

The 76ers have launched a Legacy NFT Collection with, as part of the company's jersey patch sponsorship with the team. The first of 13 drops within the collection was released this morning. Each collectible custom-designed by artist Black Madre coincides with a significant moment in franchise history. Today’s drop celebrates the Sixers’ first game at the Philadelphia Spectrum in 1967. The collection breaks down into three tiers: Original, Banner and Signature. All drops will include one Original series, as well as 49 mystery packs, for a total of 50 collectibles per drop. The Original series is a one-of-one auction item available for 48 hours following each drop. Winning bidders will receive a fan experience for two at the 76ers Training Complex in Camden, N.J., consisting of lunch prepared by the team chef, a meet and greet and the opportunity to watch team practice. Purchasers also receive a gift package, including an original piece of the Spectrum court and a game-worn jersey. Fans that collect all 13 Banner series or Signature series NFTs by May 1, 2022, will unlock the right to redeem an original piece of the Spectrum court, custom jersey, personalized message from a 76ers Legend, and VIP access to a 76ers event. A portion of the proceeds generated from Legacy NFT Collection sales will benefit the Sixers Youth Foundation.

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