Marketing and Sponsorship

FTX to air first Super Bowl commercial in '22

FTX CEO Sam Bankman confirmed the company "will air its first Super Bowl commercial” for the Feb. 13 game at SoFi Stadium, according to Jeanine Poggi of AD AGE.  A source said that is also “expected to run multiple commercials” in the game. This makes ‘...

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ I Factor: John Brody

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

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