Labor and Agents

Wasserman to rep UCLA's Jaime Jaquez Jr. for NIL rights

By Liz Mullen
Jaquez is one of several collegiate basketball players Wasserman is representing for NIL workGetty Images

Wasserman has signed UCLA G Jaime Jaquez Jr., who also played for the Mexican national basketball team, for NIL representation. Jaquez will be repped by NBA agent Greg Lawrence and the Wasserman talent marketing team. "We are looking for endorsements that are genuine to who Jaime is as a person, and companies that connect to his story, as a member of an underrepresented community in the sports and entertainment industry," Lawrence told SBJ. "What’s appealing to Jaime from a brand perspective is an authentic spokesperson who can relate to a large segment of consumers who usually do not see themselves represented in advertisements, media, et cetera," Lawrence said. Jaquez is one of several collegiate basketball players Wasserman is representing for NIL work, including USC F Isaiah Mobley, UConn G Paige Bueckers and Stanford F Cameron Brink.

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