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Santander signs three-year deal with LEC and LLA

By Tobias Seck

Spanish financial services company Banco Santander announced Tuesday that it is doubling down on esports as a main sponsor of the League of Legends European Championship (LEC) and Liga Latinoamérica (LLA). The multiyear partnership agreement with the LEC and the LLA is a 100% digital media agreement that will complement the bank’s other global sponsorships in F1 and soccer. SportFive Spain brought the deal to the LEC business development. Financial details of the partnerships were not disclosed. Santander will be on display on a variety of assets to promote the brand and raise awareness in the League of Legends communities. See more from SBJ's Tobias Seck here.

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