Closing Bell

PointsBet launches new spot starring Drew Brees

By Bill King

A new TV spot for sportsbook PointsBet features former NFLer-turned-NBC analyst Drew Brees scaling a snowy mountain with friends, only to be snapped back to reality: a sports bar where he is celebrating hitting a same-game parlay with friends. “We didn’t just actually scale a mountain,” Brees says after stepping away from the group. “Casey here is afraid of heights. But we did just hit the last leg of our PointsBet same game parlay.” The spot will air nationally and in markets in which PointsBet operates. PointsBet worked on the campaign, which will include executions around digital, social, out-of-home and in-stadium, with L.A.-based agency Troika Media Group. Brees received equity in the company when he signed on as a spokesman of the official NBC Sports sportsbook in July.

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