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Year in Review: New to the naming-rights space

Emerging categories helped the venue naming-rights market thrive in 2021, as more than $1.6 billion in new or extended deals were signed at 71 stadiums and arenas in the United States and Canada, according to Sports Business Journal research. The bar was reset this year when financial software company Intuit announced a 23-year, $500 million naming-rights agreement.

Old name (dates) >>> New name (industry)

AmericanAirlines Arena (1999-2020) >>> FTX Arena (cryptocurrency)

California Memorial Stadium (1923-2021) >>> FTX Field at California Memorial Stadium (cryptocurrency)

Avaya Stadium (2015–2020) >>> PayPal Park (fintech)

Los Angeles Clippers arena^ >>> Intuit Dome (fintech)

Mercedes-Benz Superdome (2011-2021) >>>Caesars Superdome (casino/resorts)

Talking Stick Arena (2015-2020) >>> Footprint Center (sustainability)

Chesapeake Energy Arena (2011–2021) >>>Paycom Center (online payroll technology)

Inter Miami CF Stadium (2020-2021). >>>DRV PNK Stadium (AutoNation’s breast cancer awareness tie-in)

Lake Country DockHounds ballpark* >>> Wisconsin Brewing Company Park (craft brewery)

Marlins Park (2012-2021) >>> LoanDepot Park (online mortgage lender)

New Columbus Crew stadium >>> Lower.com Field (online mortgage lender)

^scheduled to open 2024
*scheduled to open 2022

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

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