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Labor and Agents: Excel Sports signs multiple clients in media space

ESPN’s Holly Rowe is now among those on the Excel Sports Management roster.espn images

Excel Sports Management has signed multiple broadcasters, media personalities and content producers, including ESPN color commentator and producer Holly Rowe; UFC play-by-play announcer Jon Anik; former NBA player and college and NBA analyst Carlos Boozer, who works for the ACC Network and ESPN; and former Virginia Tech basketball coach and ESPN basketball analyst Seth Greenberg.

 

Additionally, Excel signed golf content creator and influencer Roger Steele; former MLB player and now ESPN/SiriusXM analyst Xavier Scruggs; and the men who comprise the “No Laying Up” golf commentary podcast — Chris “Soly” Solomon, Phil “Big Randy” Landes, Todd “Tron Carter” Schuster, Neil “Icarito” Schuster and Dennis “DJ” Piehowski.

Broadcasting agent Gideon Cohen joined Excel in April this year from The Montag Group. He signed and is the lead agent for all the new clients.

Rowe, Anik, Boozer, Greenberg and the “No Laying Up” podcasters were formerly represented by The Montag Group. Steele was formerly represented by The Familie. Scruggs was not previously represented for broadcasting.

Jon Anik is the lead voice of the UFC.espn images

Excel will represent the clients for broadcasting and other types of work such as speaking engagements, publishing, content creation and endorsements, Cohen said.

“Holly Rowe is ESPN’s No. 1 college football sideline reporter and a cancer survivor who is an incredible public speaker,” Cohen said. “Seth Greenberg is one of ESPN’s lead college basketball analysts and is sought after for speaking engagements and Final Four appearances. Jon Anik is the lead voice of the UFC, has a sponsorship deal with DraftKings, plus interest from a number of other UFC sponsors.”

Boozer, a former NBA All-Star who helped Duke win the NCAA championship in 2001, is in discussions on a book deal, Cohen said. Steele has deals with Callaway, Adidas, Toyota and the USGA, among others. Cohen described Xavier Scruggs as a rising star in the MLB media world, plus he has his own podcast and a growing social media following.

Cohen has worked with the “No Laying Up” crew for three years, he said. “We are expanding and developing a brand portfolio for NLU that includes golf endemic brands like Callaway, Precision Pro and Rapsodo, and nonendemic brands like BMW, DraftKings and Whoop. We are also exploring avenues for additional content and distribution, for NLU to continue to grow its business and fan base.”

■ CAA SIGNS PITTMAN; NEGOTIATES COACHING DEALS: CAA Sports has signed Arkansas head football coach Sam Pittman and has negotiated multiple deals for new head coaching jobs across college football.

CAA Football Co-Head Jimmy Sexton is representing Pittman. He was formerly represented by Arkansas law firm Wright Lindsey Jennings.

As of press time last week, CAA Football agents, led by Sexton, had negotiated at least five new head college football coaching positions for clients.

Sexton and Clint Dowdle negotiated Marcus Freeman’s promotion from defensive coordinator to head coach of Notre Dame. Sexton and Dowdle also negotiated former Kentucky co-defensive coordinator Jon Sumrall’s new job to become the head coach of Troy.

Sexton and Ed Marynowitz negotiated former University of Louisiana at Lafayette head coach Billy Napier’s new job to become the head coach of Florida. Sexton and Rick Landrum negotiated former Clemson defensive coordinator Brent Venables’ new job as head coach at Oklahoma. Sexton also represented former USC head coach Clay Helton in his negotiations to become head coach of Georgia Southern.

■ THE FAMILIE SIGNS CRUZ: The Familie has signed Zion Cruz, a basketball guard and top prospect currently playing at Donda Academy, Kanye West’s new prep school in Southern California, for NIL representation. Agents Jonathan Wall and Nathan Conley are representing him.

 

■ NFL PLAYER AGENT SWITCHES: Athletes First has signed wide receiver Rashod Bateman, the first-round pick of the Baltimore Ravens in this year’s NFL draft. Agents Andre Odom and Brian Murphy are representing him. He was formerly represented by the Institute for Athletes.

Klutch Sports has signed Texans tight end Pharaoh Brown for representation. Agents Kelton Crenshaw and Damarius Bilbo are representing him. He was formerly represented by Wasserman.

Liz Mullen can be reached at lmullen@sportsbusinessjournal.com. Follow her on Twitter @SBJLizMullen.

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