An in-person audience of 250 at the Ritz-Carlton on the Magnificent Mile in Chicago and another 100 on Swapcard heard the country’s top sports marketers detail deals, partnerships and activations across the industry during the SBJ Brand Innovation Summit on Nov. 2-3.
All photos by David Durochik
2021 Brand Innovation Summit
Drone Racing League President Rachel Jacobson, accompanied by a drone donning T-Mobile colors, talks about the league’s relationships with the telecom company.
Paragon Marketing’s Rashid Ghazi (center) leads Gatorade’s Jeff Kearney (left) and Kalen Thornton in a discussion about the brand’s youth sports marketing efforts.
Marisa Sharkey of Birdies says the importance of cultural values was a top priority for the brand’s connection to Angel City FC as a founding partner.
Chauncey Hamlett, vice president and CMO of Pepsi Beverages North America (South Division), described how the soft drink brand is putting more emphasis on women’s sports.
Jordan Serio and Michael Loulan of the Orlando Magic catch up with Connor Wudrick of Gatorade.
The speaker and VIP cocktail hour and dinner at the conclusion of Day 1 is held at Gibson’s Steakhouse on Rush Street.
Paragon’s Tony Schiller participates in a naming-rights panel discussion on Day 2.
Oracle’s Toby McAuliffe discusses the future of business-to-business partnerships in sports.
SBJ Publisher and Executive Editor Abe Madkour and Premier Hockey Federation Commissioner Tyler Tumminia share a toast on stage just before an evening reception at the end of Day 1.