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New Voices Under 30: Carly Townsend

Carly Townsend

Director, Premium and Suite Sales, San Francisco 49ers

An innovative leader, Carly Townsend has overseen two teams and three revenue streams for the San Francisco 49ers. She has been at the forefront of using data-focused strategy, including helping implement an ROI tracker for all areas of the team’s ticket and suite sales businesses.

Terrell Lloyd

Age: 29
Born: Poughkeepsie, N.Y.
Education: College of the Holy Cross, B.A., sociology, minor in history
Family: Spouse, Charlie

More About You

Most important lesson of the past 18 months: Revenue is important, but a people-first mindset is imperative. As a leader, you should do everything in your power to take care of your team. Mentally, financially, emotionally; in every facet of life. It’s easy to say, but the past 18 months have really called leaders up to the plate to put words to action.

Go-to person when I need help: My husband, Charlie. I’ll try to avoid marriage clichés, but he’s my go-to for everything. If it’s work-related, he offers an outside perspective, and if it’s life-related, chances are whatever I’m going to him with will involve him in one way or another anyway.

My inspiration: I’m inspired by many in different ways, but I find myself constantly inspired by female athletes. There are so many examples that come to mind from the USWNT standing up for equal pay, to the WNBA negotiating a new CBA prior to dedicating their 2020 season in the “Wubble” to Breonna Taylor.

In the Industry

What drew me to a career sports: In college, I volunteered in Holy Cross’ athletic media relations office. I was a student athlete myself and my favorite part was writing and telling athletes’ stories beyond the field/ice/court. My current world of sales embodies many of the same characteristics I loved most about being on an athletic team.

Biggest surprise when I started my career: I’ve always worked on the team side, and I definitely did not realize how much goes on behind the scenes until I started my career.

Most exciting aspect of sports business: The increasing collaboration between sales and analytics teams to uncover revenue-generating opportunities.

Sports industry needs to do a better job of … : Promoting and sponsoring women’s sports.

In 10 years, I hope to be … : Nominating and recognizing someone whose career I helped grow for this same honor.

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