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New Voices Under 30: Grace Senko

Grace Senko

Director, NFL Media Strategy, National Football League

Grace Senko oversees the NFL’s content relationship with Verizon, including the distribution of all live games on mobile phones and tablets. She also led the effort across multiple departments to develop and implement the new 17-game season structure and new content opportunities around it.

Ann-Sophie Fjellø-Jensen and Andrew Kelly, The Bowery Image Group

Age: 29
Born: Boston
Education: Columbia University, B.A., economics
Family: Fiancé, Kevin Steinberger

More About You

Most important lesson of the past 18 months: I’ve been inspired by how incredibly resilient we are.   

Go-to person when I need help: I consider myself very lucky to have several mentors at the NFL who are extraordinarily invested in my growth and development. They lead by example, always have my back, and inspire confidence in me when I’m uncertain.

My inspiration: My parents, Alice and John. I admire their thoughtfulness, strong work ethic, and ability to excel in their careers while maintaining their focus on what’s most important.

In the Industry

What drew me to a career in sports: I was inspired to join the sports industry after taking a sports economics seminar my senior year at Columbia.

Biggest surprise when I started my career: That no one was going to quiz me on NFL officiating hand signals.

Most exciting aspect of sports business: How technology can enhance and personalize the fan experience in-venue and at home.

Sports industry needs to do a better job of … : Elevating women’s sports.

In 10 years, I hope to be … : Having as much of an impact on my team’s careers as my mentors have had on mine.

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