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New Voices Under 30: David Picioski

David Picioski

Senior Manager, Global Sports Experiences and Partnerships, American Express

David Picioski saw an opportunity to elevate American Express’ basketball portfolio and led a comprehensive overhaul that included the brand’s exploration into basketball culture, culminating in its sneaker collaboration at NBA All-Star 2020.

Joe Marte

Age: 28
Born: Passaic, N.J.
Education: Indiana University, B.S., sport marketing and management

More About You

Most important lesson of the past 18 months: Focus on what you can control. It’ll make you more efficient and improve your mental health, which ultimately is the most important thing.

Go-to person when I need help: My mom. Although we’ve been almost 800 miles apart for the last 6.5 years, she helps me talk through all of life’s hurdles — big or small. We’re always on the same level.

My inspiration: My dad. He immigrated to the U.S. from Eastern Europe at my age — not knowing anyone or speaking the language. Since then, he has worked tirelessly for over 30 years, constantly grinding to achieve success and provide a better life for our family. The definition of the American Dream. He is my hero.

In the Industry

What drew me to a career sports: As a kid who grew up obsessed with global soccer, I recall always being cognizant of jersey sponsors, and even recognizing certain teams solely by their sponsor. I like to think that’s what subconsciously drew me to the industry, and specifically, the sponsorship side.

How my generation is changing sports: Our generation demands a highly integrated, yet simplified customer experience — from discovery, to point of purchase and beyond. The best way to meet that need is via the latest technologies. Thus, we’re forcing the industry to completely change the way it views technology as a means to connect with consumers.

Sports industry needs to do a better job of … : Eliminating unpaid internships.

In 10 years, I hope to be … : Leading and inspiring an organization as CMO / head of marketing.

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