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New Voices Under 30: Paul Mascali

Paul Mascali

Head of Esports and Gaming, PepsiCo

Paul Mascali turned his love of gaming and talent for marketing into the first role at PepsiCo dedicated to esports and gaming. He leads the company’s relationship with Activision Blizzard, including the Mtn Dew, Mtn Dew Game Fuel and Doritos activations with the Call of Duty franchise.

PepsiCo

Age: 28
Born: Manhasset, N.Y.
Education: Fordham University, Gabelli School of Business, B.A., marketing
Family: Spouse, Shoshana

More About You

Most important lesson of the past 18 months: Maintaining a healthy work/life balance is crucial to having long-term success. Over the pandemic, it became very easy to spend the majority of my time working, but realistically this wasn’t a sustainable behavior. Learning when to step away and take a moment for myself has been key to making sure I stay fresh every day at work. 

Go-to person when I need help: My wife, Shana. She has been my partner and best friend since we started dating in high school. If I am ever struggling with anything she is the first person I go to for help.

My inspiration: My parents are my biggest inspiration. They have consistently encouraged and pushed me throughout my life, giving me the confidence to succeed. Both of them have excelled in their respective careers while maintaining an important work/life balance putting family first.

In the Industry

What drew me to a career in sports: As an avid gamer myself with an educational background in marketing, this career was a natural progression for me as I am familiar with the culture, trends and players of all sizes in the space, making my connection with fans and partners organic and authentic.

Biggest surprise when I started my career: The lack of education and knowledge around the gaming/esports space within the broader marketing industry. As this industry has continued to permeate mainstream culture, the marketing industry has been playing catch up to try and win over this new large group of consumers.

Most exciting aspect of sports business: The opportunity for growth and innovation in the industry is what I personally find so exciting. As mobile and casual game play increase, it creates new opportunities for us to engage as a brand with new audiences and expand our presence.

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