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New Voices Under 30: Oliver Marvin

Oliver Marvin

Head of Enterprise Revenue Strategy, SeatGeek

Oliver Marvin was a key leader in closing primary ticketing deals with the Cleveland Cavaliers and Brooklyn Nets, two of SeatGeek’s largest partners. He now heads a revenue team that works with teams, venues and leagues to help them use SeatGeek Enterprise to better monetize their products.

Tim McCarthy / SeatGeek

Age: 29
Born: Hackensack, N.J.
Education: Cornell University, B.S., industrial and labor relations, business minor

More About You

Most important lesson of the past 18 months: Humility and adaptability are underrated. COVID has shown us that the best-laid plans often go awry; staying humble and versatile prepares you to take the curveballs of life in stride.

Go-to person when I need help: I’m incredibly lucky to have a caring, patient, and wise support group consisting of family, friends and SeatGeek colleagues. Each has acted as my North Star during times of need.

My inspiration: My parents. They’ve taught me everything I know about balancing work with pleasure and are the most fun-loving people I know.

In the Industry

Biggest surprise when I started my career: Just how much genuine relationships matter. From individual mentorship to collaborative business partnerships, I’m constantly amazed by how focused our industry is on succeeding together.

Most exciting aspect of sports business: The growing intersection of sports and technology. The amount of intelligent people invested in augmenting fan experience and front-office operations through technology is staggering.

How my generation is changing sports: Our attention and loyalty is earned, not given. We place a premium on authentic and engaging touch points with our favorite athletes, teams and brands. As industry insiders, we bring that same mentality, always pushing for “innovative and thoughtful” over “familiar and simple.”

Sports industry needs to do a better job of … : Challenging existing paradigms. Too often we recycle old solutions rather than critically assess the situation and push for something better. Data, information and feedback has never been more accessible and actionable. Let’s leverage it for good.

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