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New Voices Under 30: Kat Marquez

Kat Marquez

Growth Specialist, Sports, TikTok

Kat Marquez has a talent for driving business results through content. First at Facebook and now at TikTok, she is making the business case for social media and convincing teams to rethink their media strategies, resulting in increased ticketing revenue and merchandise sales.

nicole tseng

Age: 27
Born: San Diego
Education: University of Southern California, B.B.A, with minor in sports media studies

More About You

Most important lesson of the past 18 months: The importance of being still. Especially in an industry that is as highly programmed as sports, it’s important to make time to take inventory of your identity, your purpose, and your passions outside of your career.

Go-to person when I need help: I am fortunate to have worked for Nick Marquez [no relation], now sports creator and emerging athlete manager at Instagram, during my time on the Facebook Sports Team. Nick’s pragmatic approach to life, commitment to building authentic relationships, and jovial demeanor are among his many superpowers. His advice is rooted in optimism and I feel so grateful to have such an insightful mentor and friend in him.

In the Industry

What drew me to a career in sports: My dad is an immigrant from the Philippines, and growing up, I watched how he used sports to connect with his American peers. At a young age, I became inspired by how sports can be a forcing function to new friendship and sense of community among people of different backgrounds.

Biggest surprise when I started my career: There is more to the sports world than roles at a property, agency, brand, or media company. After graduating college in 2016, I would have never envisioned a career that combines both my love of social media and sports.

How my generation is changing sports: I am in awe of how my generation quickly and sustainably galvanizes to improve gender representation in sports. Seeing the work of peers like Haley Rosen (founder of Just Women’s Sports) and Lindsay Kagawa Colas (agent at Wasserman) remind me of the importance of integrating purpose into my career.

Sports industry needs to do a better job of … : Hiring diverse voices and addressing problems that face marginalized communities.

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