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New Voices Under 30: Tatiana Lampley

Tatiana Lampley

Senior Financial Analyst (now Production Finance Associate), Big Ten Network (now with CBS Studios)

At the Big Ten Network, Tatiana Lampley managed the expense side for production and programming, a responsibility that became all the more challenging when the pandemic shut down most sports programming. Lampley and her team rose to the challenge with flexibility and efficiency.

Andre Jamar Photography

Age: 28
Born: Siena, Italy
Education: DePaul University, B.S, finance; Northwestern University, M.A., sports administration

More About You

Most important lesson of the past 18 months: Use your voice, even when it shakes.

Go-to person when I need help: My mom. She is my best friend, my biggest supporter, always listens, tells me I can do anything I put my mind to, and can always get a prayer through for me.

My inspiration: My parents. My dad has taught me the importance of independence and that it’s never too late to follow your dreams. My mom is the most selfless person I know and has taught me what it truly means to love and serve others.

In the Industry

What drew me to a career in sports: My dad played collegiate and professional basketball. I didn’t get his skills but have been determined to build my own career in the industry.

Biggest surprise when I started my career: There are more women in the industry than I realized. There is still much work to do, but I’ve been seeing the glass ceiling shatter since I started.

Most exciting aspect of sports business: The constant change. The industry is always evolving for the better and I’m happy to be part of it.

How my generation is changing sports: My generation is laser-focused on making sure our voices are heard in every aspect, including topics of racial and gender equality. We also do not accept LESS than what we deserve, even though in the past accepting the bare minimum has been the norm.

Sports industry needs to do a better job of … : Amplifying women’s sports, athletes and businesswomen.

In 10 years, I hope to be … : A front office or league office executive in the NBA or WNBA.

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