New Voices Under 30: Kelly Hogan

Kelly Hogan

Player Health Liaison, National Basketball Association

When Kelly Hogan was a project employee for both the NBA and NFL, he regularly put in 90- to 100-hour weeks. That work ethic prepared him for the responsibility of coordinating the NBA’s COVID-19 testing program for every individual within the “bubble” and later across 29 markets during the 2020-21 season.

National Basketball Association

Age: 25
Born: Albany, N.Y.
Education: Wesleyan University; B.A., economics

More About You

Most important lesson of the past 18 months: Be willing to adapt. When I joined Basketball Operations and Player Health in December of 2019, COVID wasn’t in the lexicon. As the virus evolved, there became an emergent need for health and safety protocols and a robust testing program. Two years ago, I never would have imagined that I’d spend time strategizing against a virus.

Go-to person when I need help: When seeking advice, I go to my brother, Kerry. He is analytical and an outside-the-box thinker who is astute and perceptive in his observations and insights.

My inspiration: My sister, Grace, inspires me. She is always smiling, has an infectiously uplifting personality, and is full of life. Her positivity and kindness motivate me to be a better person.

In the Industry

What drew me to a career in sports: I played (and loved) sports growing up so there was a natural fit. As I grew older and educated myself further, I became infatuated with the business side of sports and wanted to make that my career.

Biggest surprise when I started my career: The fast-paced nature of the business. Oftentimes, you hear players say they need to get acclimated to the speed of the professional game; I felt the same way in a suit.

Most exciting aspect of sports business: The unpredictability on a day-to-day basis and the ever-evolving landscape.

How my generation is changing sports: Growing up engulfed by technology, our generation is innovative, leveraging technology to optimize the sporting experience for all stakeholders.   

Sports industry needs to do a better job of … : Quantifying (and monetizing) nontraditional methods of viewership.

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