New Voices Under 30: Jay Croucher

Jay Croucher

Director of Trading, PointsBet

Jay Croucher is the driving force behind PointsBet’s growth in the emerging U.S. sports betting industry and serves as key figure for the company’s relationship with NBC Sports, including offering insight and commentary for “NBC Sports Edge BetCast” during the PGA Tour’s Waste Management Phoenix Open.


Age: 29
Born: Melbourne, Australia
Education: Monash University, Law Degree, Arts Degree
Family: Spouse, Sofia Svedin; children, Ella (3) and Remi (1)

More About You

Most important lesson of the past 18 months: That if you put the NFL on TV at home every Sunday all season, by Week 16 your young children will learn to tolerate it.

Go-to person when I need help: My wife, who knows me best.

My inspiration: My two daughters, who are both desperate to learn.

In the Industry

What drew me to a career in sports: The constant stream of narratives and plot lines that sports produce.

Biggest surprise when I started my career: That a lot of Americans are surprised that U.S. sports are heavily followed in Australia.

Most exciting aspect of sports business: The different strategies across different streams in different sports.

How my generation is changing the sports industry: By making everything more concise and “snackable.”

Sports industry needs to do a better job of … : Promoting women’s sports.

In 10 years, I hope to be … : Running my own endeavor.

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