New Voices Under 30: Dori Atkins

Dori Atkins

Senior Account Executive, 160over90

Dori Atkins played a key role in the success of the Michelob Ultra Courtside virtual experience inside the NBA’s bubble last year. She worked across multiple teams to activate the platform, allowing fans to appear on screens inside the arena and share the excitement in a way never done before.

Morgan Russell LLC

Age: 27
Born: Abington, Pa.
Education: Amherst College, B.A., psychology

More About You

Most important lesson of the past 18 months: Don’t stress the little things, and control what you can control. 

Go-to person when I need help: My parents. We’re very close and they help me navigate pretty much everything in life, whether it’s smaller day-to-day questions or bigger decisions I may have to make. I really value their input.

My inspiration: My best friends. One is part of the YouTube/Comedy community, one works in the environmental space doing indoor vertical farming, one is a special needs education teacher, and one works for a small insurance company running their marketing. We all do incredibly different things, but all things that we each have a passion for. It’s amazing to watch your friends follow their own path and be killing it in the process! I’m just so proud of them, and their commitment to doing exactly what they want to do regardless of external factors.

In the Industry

What drew me to a career in sports: I thought I would go to law school or work in politics. But I’ve been fascinated by the sports and entertainment industry since I was a kid, and once I realized my personal interests could align with a career field, sports ended up being a very natural path for me.

How my generation is changing sports: We question everything and don’t accept the status quo, which I think is leading to more creative consumer touch points in the sports space. 

Sports industry needs to do a better job of … : Paying more competitive salaries for entry- and mid-level positions. It’s often a financial sacrifice to start out a career in sports. … Not everyone has the resources to help them with this type of financial sacrifice, which ultimately impacts the talent and diversity that could be brought to these organizations.

In 10 years, I hope to be …: Happy and content.

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