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New Voices Under 30: Matt Aronson

Matt Aronson

President, JDS Sports

Matt Aronson seized the opportunity to help shape something from the ground up in leading JDS Sports, the parent company of basketball magazine SLAM. He’s set his sights on innovations around blockchain and NFTs, and sports media, including the Stephon Marbury documentary “A Kid From Coney Island.”

JDS Sports

Age: 29
Born: Greensboro, N.C.
Education: Georgetown University, B.A., economics

More About You

Most important lesson of the past 18 months: Like a lot of people, what I’ve taken away from the last 18 months during this pandemic is a greater appreciation for the little things in life: family time, dinner with friends, meetings with co-workers, coffee shop conversations, sporting events, etc.

Go-to person when I need help: My mom is my biggest supporter and can always seem to set me on the right path, so I go to her first for any advice or perspective.

My inspiration: My dad has successfully operated and grown his own private medical practice for the past three decades while also being a great father and husband; an example I aspire to follow.

In the Industry

What drew me to a career in sports: The opportunity to work in sports was always a goal of mine. It was a no-brainer to apply the business skills that I had learned and developed in a field that would excite me every day, and one that influences so many other industries and aspects of life.

Biggest surprise when I started my career: The biggest lesson learned at the beginning of my career was that most unique and exciting opportunities come from the authentic relationships that you build as your network grows, as opposed to standard job postings.

Most exciting aspect of sports business: Getting a behind-the-scenes look at what you used to just simply observe as a fan, and oftentimes getting to influence and put your own touch on it.

Sports industry needs to do a better job of … : Enhancing and updating the fan experience in-venue with benefits and engagement specific to attending live.

In 10 years, I hope to be … : Continuing to search for what’s next and backing founders building those kind of solutions, for the sports industry and beyond.

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