From the SBJ archives

Our coverage following the attacks shows a sports industry wondering about its future. Here are some excerpts pulled from Sept. 17, Sept. 24 and Oct. 1, 2001, SBJ editions:

 

In Our View

Life will never be the same, it’s been said more than once. Yet this country will go on, and as it does, we in the sports business community will reclaim our place. Sport is part of the fabric of this nation; at its best, it embodies the ideals of competitiveness, fair play, teamwork and capability that have contributed so much to America.

Sport — what we do every day — is a diversion, but it’s much more. Sport is both a symbol of and a participant in our collective recovery.

 

“The country needs a diversion? You know what they should do? Go to church. Go to pray.”

— Former New York Jets coach Herman Edwards on the debate over when sports should return

 

FSN camera operator killed

Tom Pecorelli, a camera operator for Fox Sports Net, was on board American Airlines Flight 11 from Boston on Sept. 11, the first plane to crash into the World Trade Center.

His wife, Kia, was 10 weeks pregnant at the time of the crash, expecting their first child.

 

Restrictions, unease change teams’ travel routines

During a two-week stretch that ended Sept. 3, the Colorado Rockies took charter flights from Denver to New York, New York to Milwaukee, Milwaukee to Los Angeles, Los Angeles to San Francisco and San Francisco back to Denver. They covered 5,425 miles and spent about 13 hours in the air.

Changes in air travel and the fears related to it strike the sports industry — and particularly baseball — at its core.

“Our ability to meet the demands of a 162-game schedule across North America certainly is dependent upon air travel,” said Keli McGregor, executive vice president of business operations for the Rockies. “We rely on being able to fly.”

 

Marketing, creative face post-tragedy dilemma

In the best of times, most marketers are a timid lot. They duplicate more often than they originate. So in times like these, “wait and see” has been replaced by “wait and wait.” Accordingly, marketing in general, and sports marketing in particular, is in the deep freeze.

“The climate is just abysmal for anything related to marketing, and for those of us in sports marketing — which a lot of people consider trivial during good times — it’s even more so right now,” said Fred Ostern of Ostern Sports Marketing in Simsbury, Conn.

Venue operators deal with safety, security

america returned  to its sports venues last week and faced heightened security. At nearly every venue, more police and security guards were visible, and all fans were subjected to some kind of search, either at the parking lot entrance, the gate or both.

Despite the precautions, fans returned sporadically. A New York Rangers preseason hockey game at Madison Square Garden drew no more than 2,000 fans for the first game played in the city since the attack.

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

SBJ Morning Buzzcast: November 16, 2021

Meet the Mets new GM, Endeavor beat the Street in Q3 and Guaranteed Rate expands its sports sponsorship portfolio.

SBJ Spotlight: November 10, 2021

This episode looks at the hottest news in the industry, including how sports deal are helping crypto enter the mainstream; the NFL’s social push and the buy-in from players; why so many networks are bidding for next Premier League rights deal; and Angel City FC’s hot start on the business front.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Journal/Issues/2021/09/06/Upfront/SBJ-archives.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Journal/Issues/2021/09/06/Upfront/SBJ-archives.aspx

CLOSE