NFTs, virtual grounds let fans be a part of this year’s Open even if they don’t attend

By Bret McCormick
The USTA’s new virtual grounds will let fans visit the U.S. Open digitally, and even shop for event souvenirs. The U.S. Open will launch its first non-fungible token program and a virtual grounds interactive model of the USTA Billie Jean King National Tennis Center as part of its digital ...

SBJ I Factor: Miheer Walavalkar

Today’s episode features Miheer Walavalkar, co-founder and CEO of LiveLike, talking with SBJ’s Abe Madkour about growing up in India, his non-traditional path into the sports industry, building a company based on the communal sports experience, and his friendship with legendary NBA Commissioner David Stern. Walavalkar was a member of SBJ’s Forty Under 40 class of 2018.

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