Catch Them If You Can

These female athletes have dominated their way to strong marketing portfolios and now will use the Olympics to take it to the next level.

By Liz Mullen


Agent: Lowell Taub, Stoked Management
Portfolio: Billabong, Clif Bar, Gabb wireless, GoPro cameras, Hilfiger sunglasses, Nike, Samsung, Visa
Breakdown: Brown, who just turned 13, will be Great Britain’s youngest-ever Olympian competing in the inaugural skateboarding event in Tokyo. The prodigy caught the eye of Nike at age 11 and she became the youngest athlete to sign a deal with the swoosh. She won bronze in the World Skateboarding Championship in 2019, silver at the Dew Tour in May, and X Games gold earlier this month. Before that, Brown raised her profile by winning “Dancing with the Stars: Juniors” in 2018. There’s more to Brown than skateboarding — she also surfs and aspires to compete in surfing at the Paris Olympics in 2024.





Agent: Janey Miller, Octagon
Portfolio: Athleta, Candid, Core Power, GK Elite, Masterclass, Mondelez/Oreo, Spieth America, Uber Eats, United, Visa
Breakdown: Biles is the most decorated gymnast in history, owning a combined 30 Olympic and World Championship medals. At 24, she continues to up her game with more difficult moves and continues to add sponsors. Her recently announced long-term deal with Athleta includes a campaign titled “The Power of We” featuring Biles with her mother and sister. How big of a star, and how confident, is Biles? She will headline her own 35-city tour after the Olympics, with Athleta backing the effort as title sponsor.


getty images


Agent: Stuart Duguid, IMG
Portfolio: Nike, Yonex, Nissin, Workday, Mastercard, Louis Vuitton, Levi’s, Nissan, TAG Heuer, Beats, Body Armor, Hyperice, GoDaddy, Wowow, Morinaga, ANA, Melco, Airbnb, Sweetgreen, Google, Frankie’s, KINLO
Breakdown: Osaka, the former world No. 1 and current world No. 2, will compete in the Olympics for her native country of Japan. Osaka has been the subject first of criticism for dropping out of Grand Slams, but then praise for her candor about her struggles with depression and for being an advocate of mental wellness, as well as social justice. In addition to her multiple corporate partnerships, she has a new self-titled docuseries out on Netflix.


tag heuer


Track & Field
Agent: Rob Koslowsky, WME
Portfolio: New Balance, Gatorade, TAG Heuer, Beats
Breakdown: McLaughlin arrives at the Olympic Games a few weeks after shattering the world record for the 400-meter hurdles and becoming the first woman to run it in less than 52 seconds. The 21-year-old McLaughlin has been on a fast pace since becoming the first repeat winner of the Gatorade High School Athlete of the Year award. Her latest move on the marketing front was being named an ambassador to TAG Heuer watches.






Agent: Dan Levy, Wasserman
Portfolio: Adidas, American Girl, Built with Chocolate Milk, Hershey/Reese’s, Panasonic, Ralph Lauren, TYR, Visa
Breakdown: Ledecky checks into the Games already owning five Olympic gold medals and 15 world champion medals, the most of any female swimmer in history. The Stanford graduate holds numerous world records and broke the record for the women’s 800-meter freestyle for the U.S. Olympic trials in April of this year. It’s that kind of dominant performance that already has brought Ledecky an impressive endorsement portfolio.







Agent: Dan Levy, Wasserman
Portfolio: Body Armor, Budweiser, Clif Bar, Nike, Schmidt’s, Shiseido, Subway, Victoria’s Secret, Visa
Breakdown: A two-time World Cup champion and one-time Olympic gold medal winner, Rapinoe has been a leader on the U.S. women’s national soccer team. She’s an outspoken activist for LGBTQ rights and social justice, and has broken barriers for female athletes when it comes to endorsements. She has starred in a campaign for Budweiser Zero and in advertising for Nike with her fiancee, Sue Bird, a member of USA Basketball.

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