Ninjas in Pyjamas and Aser Ventures create joint venture Shinobi Sports

By Tobias Seck

Sweden-based esports organization Ninjas in Pyjamas has partnered with sports, media and technology investment platform Aser Ventures to launch Shinobi Sports. The joint venture between Ninjas in Pyjamas and Aser Ventures will “offer a suite of management, studio and media services to sports clubs looking for opportunities in the esports sphere.”

Shinobi Sports will be led by Danny Menken, who is Group Chief Business Development Officer for Aser Ventures’ portfolio company Eleven Sports.

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