Team Liquid sees new sponsor opportunities with World of Warcraft

Esports / Thursday, January 27, 2022
Team Liquid is already looking to take advantage of sponsor opportunities in the wake of buying Limit Guild, one of the most successful outfits in competitive World of Warcraft. Team Liquid Chief Business Development Officer Mike Milanov said his organization is discussing opportunities with current sponsors -- many of...

Pittsburgh Knights sign up Zippo for debut Rocket League branding

Esports / Tuesday, January 25, 2022
The Rocket League Championship Series (RLCS) for the first time is allowing one its participating esports teams to add sponsor branding to a car decal that gamers can purchase, as Zippo has struck a deal for the lighter brand to appear on cars for the Pittsburgh Knights. Zippo will...

NBA 2K League gets new marketing effort ahead of fifth season

Esports / Tuesday, January 25, 2022
NBA 2K League today will launch a new season-long marketing initiative dubbed #NBA2KL5, which will highlight top moments, performances and players ahead of the esports league’s fifth season. The new effort, developed in-house, comes ahead of next month's NBA 2K League Draft, which will be streamed on the league’s...

Brazilian team Rensga renews crypto deal, adds other categories

Esports / Wednesday, January 19, 2022
Brazil-based esports organization has renewed a team naming-rights deal with crypto exchange platform BitPreço as the Brazilian League of Legends Championship (CBLOL) season gets going in the South American nation. The also closed deals with supplements brand Puravida, online retail service AliExpress and gaming monitor brand LG Ultragear. Rensga BitPreço CEO...

Durex, Philips on as sponsors for first Naraka: Bladepoint World Championship

Esports / Friday, January 14, 2022
Game publisher NetEase has brought on condom brand Durex and electronics brand Philips as sponsors for the world championship around the Naraka: Bladepoint title in Guangzhou, China, which is underway and goes through Sunday. The other two sponsors for this competition are e-commerce brand Jing Dong and gaming chair...

Mastercard extends League of Legends presence with FlyQuest deal

Esports / Friday, January 14, 2022
L.A.-based esports team FlyQuest signed a one-year sponsorship deal with Mastercard to become the official financial services partner of its League of Legends teams. Mastercard’s logo will be placed on FlyQuest team jerseys for the duration of the 2022 LCS season. FlyQuest is owned by Bucks co-owner Wes Edens....

Excel Sports player jerseys to have JD Sports Fashion logo

Esports / Friday, January 14, 2022
U.K.-based team Excel Esports has signed a sponsorship deal with JD Sports Fashion that will see the brand logo featured on all Excel player jerseys, including at the start of the European League of Legends season this weekend. JD will also gain exclusive naming rights to Excel’s secondary LoL...

Big brands back for League of Legends competition

Esports / Thursday, January 13, 2022
Global competition for League of Legends returns this week, and big-name brands are back as sponsors in places like North America and Europe, notes SBJ's Trent Murray. Mastercard has the payments category in both regions (LCS and LEC, respectively). Crypto exchange FTX is in its first full year as...

XIS is latest esports team to tap blockchain for naming-rights pact

Esports / Thursday, January 13, 2022
Another blockchain brand is getting into esports, as OG Life, a blockchain gaming and NFT metaverse platform, will be naming-rights sponsor for Brazil-based team XIS. The deal with OG Life is for a 14-month term. The esports organization, which launched in August and will now be called XIS OG Life,...

Progressive to be naming-rights partner for Immortals team in League of Legends

Esports / Thursday, January 13, 2022
Detroit-based Immortals secured a multiyear deal with Ohio-based Progressive to make the insurer the naming-rights partner for the organization's North American League of Legends squad. The team will now compete in the LCS under the name Immortals Progressive. As Immortals' official insurer, Progressive also will receive logo placement on...