Pittsburgh Knights sign up Zippo for debut Rocket League branding

Esports / Tuesday, January 25, 2022
The Rocket League Championship Series (RLCS) for the first time is allowing one its participating esports teams to add sponsor branding to a car decal that gamers can purchase, as Zippo has struck a deal for the lighter brand to appear on cars for the Pittsburgh Knights. Zippo will...

NBA 2K League gets new marketing effort ahead of fifth season

Esports / Tuesday, January 25, 2022
NBA 2K League today will launch a new season-long marketing initiative dubbed #NBA2KL5, which will highlight top moments, performances and players ahead of the esports league’s fifth season. The new effort, developed in-house, comes ahead of next month's NBA 2K League Draft, which will be streamed on the league’s...

Argentina-based Isurus sees growth, seeks investors for international expansion

Esports / Monday, January 24, 2022
Argentina-based Isurus, one of the biggest esports teams in Latin America, has seen a 380% increase since 2018 in income based off sponsorships, merch sales, prize pool winnings and the organization's Isurus Studio, which creates content and provides services to brands willing to connect with the gaming world. Isurus CEO...

Call of Duty League Kickoff Classic struggles with YouTube audience

Esports / Monday, January 24, 2022
The Call of Duty League began the 2022 season over the weekend with its Kickoff Classic tournament in front of a live crowd at Esports Stadium Arlington in Texas, but viewers at home did not watch in droves. Data from Esports Charts shows the event's stream on YouTube peaked at...

Team Liquid buying Limit Guild as it pushes into World of Warcraft

Esports / Sunday, January 23, 2022
Team Liquid is making a bold foray into World of Warcraft and the massively multiplayer online (MMO) game genre, as the Axiomatic-backed esports outfit is buying Limit Guild. Limit is one of the more popular teams in Activision Blizzard-published World of Warcraft. The deal is one of L.A.-based Liquid’s...

China esports 2022: watch for Riot, NetEase, youth gaming, Asian Games

Esports / Saturday, January 22, 2022
Major esports victories for teams and the subsequent business developments were the hallmarks for Chinese esports in 2021. China-based teams brought home world titles in League of Legends, Dota 2, PUBG, Honor of Kings, Identity V, and Peacekeeper Elite, and that helped drive millions of dollars in media rights...

Microsoft could see inroads in Chinese esports/gaming with Activision deal

Esports / Friday, January 21, 2022
Microsoft would be getting a piece of the Chinese esports market if the Activision Blizzard deal goes through. Tencent and NetEase are the two biggest game publishers in China, and both have massive connections with Activision Blizzard. Tencent has a 5% stake in Activision Blizzard and has the distribution...

Bringing Activision games into Game Pass could help both sides

Esports / Friday, January 21, 2022
Microsoft's game strategy -- should the acquisition of Activision Blizzard close -- could have a major impact on the future of the Call of Duty League and Overwatch League. Both of those titles are currently still full-price video games for consumers (vs. free-to-play), and that drastically limits the potential...

Team execs from around the industry react to Microsoft deal

Esports / Friday, January 21, 2022
SBJ spoke to a number of esports team execs from around the industry for their take on the deal. Here are a few of the responses:  "Time will tell on what this acquisition means for the Overwatch League and Call of Duty League. With that being said, Microsoft...