Morning Buzz

Panini replaces Topps as WWE trading-card partner

By Terry Lefton

Panini has taken the WWE trading-card rights from Topps, where they have resided for decades. The new, exclusive, multiyear agreement that includes worldwide rights will begin in '22, and covers trading cards and stickers. Seven different trading-card products will be issued in the first year of the license. The initial product launch will be under Panini’s Prizm brand and will be timed to coincide with WrestleMania at AT&T Stadium on April 3. The deal comes after Panini earlier this year also replaced Topps as the UFC's partner.

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