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Kimi Raikkonen is first global driver committed to Trackhouse's Project91

By Adam Stern
Kimi Raikkonen has raced in NASCAR before -- once in the Truck Series and once in the Xfinity Series -- but will now compete at the Cup levelTrackhouse Racing

F1 veteran Kimi Raikkonen will make his NASCAR Cup Series debut with Trackhouse Racing’s new Project91 initiative this summer, a big start to team owner Justin Marks’ bid to grow the series internationally. Raikkonen, who retired from F1 last season, is the sport's most successful driver ever from Finland. He has raced in NASCAR before -- once in the Truck Series and once in the Xfinity Series, both in '11 -- but never in the premier series. That will change at the Aug. 21 Go Bowling at The Glen event. This comes after Trackhouse unveiled the Project91 initiative two days ago. The idea is to run a part-time car that will bring in global stars of racing for one-offs to help grow NASCAR. Marks traveled to Europe a few months ago to meet with Raikkonen and set up this deal, which the driver chose over doing some other forms of racing. Marks said the goal is to use the considerable buzz that will be generated by this announcement to take to the market and sell sponsorship for this race. He is hoping to land a blue-chip company. This will be the one and only entry for the new No. 91 Chevrolet this season, but Marks hopes to do a couple races with it next year. He hopes to eventually attract the top legends of series like F1 and MotoGP.

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