Marketing and Sponsorship

NIL Notes: Georgia Tech set to launch NIL collective

"Swarm the ATL" is being organized by GT alumnus Stephen Weitzel with the support of NIL agency

In Atlanta, Ken Sugiura writes Georgia Tech athletes can “begin to benefit soon” from an NIL collective set to launch today. GT football players QB Jeff Sims and DB LaMiles Brooks and men’s basketball G Deebo Coleman “promoted the ‘Swarm the ATL’ collective opening for business” from their social-media accounts Monday. The collective, an organization with the purpose of “distributing NIL money to a school’s athletes that is funded by supporters of that school,” is being organized by GT alumnus Stephen Weitzel with the "support" of NIL agency Dreamfield. The goal for Dreamfield is to have “100 subscribers in the first 10 days from launch.” Fees from subscribers will “go to Tech athletes in exchange for their participation in meet-and-greets (in-person and virtual), online chats and youth sports camps and clinics” (ATLANTA JOURNAL-CONSTITUTION, 5/25).

LAWN MAINTENANCE: In Portland, Nick Daschel writes Oregon State DE Isaac Hodgins, LB Logan Horton and TE Jake Overman formed “Dam Good Home Exterior Services,” a business where they “use their names as catalyst to drum up home exterior service work.” They do everything from “mowing and trimming yards, pressure washing, gutter cleaning, weeding, spread backdust or mulch, window cleaning” (Portland OREGONIAN, 5/25).

ONLY A MATTER OF TIME: In Austin, Thomas Jones noted the Texas High School Coaches Association reached a partnership with Eccker Sports to “help navigate high school students and their families through the confusing world of NIL that has wreaked havoc on the collegiate athletic landscape.” Texas state law currently prohibits high school athletes from “benefitting financially from NIL deals,” but coaches “know that could change.” THSCA Exec Dir Joe Martin made it clear that Texas high school coaches “do not support the legalization of NIL deals in the state,” but he also stressed that his organization needs to “be prepared for the possibility of NIL deals becoming approved by lawmakers” (AUSTIN AMERICAN-STATESMAN, 5/24).

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