Trackhouse Racing driver Ross Chastain noted Jockey has signed on as the primary sponsor for his No. 1 car with a U.S. flag paint scheme. Chastain said, “We’ve had open races and now we’ve got partners coming on-board.” FS1’s Shannon Spake noted Jockey is a “new partner to NASCAR, which really says a lot.” Trackhouse Racing Owner Justin Marks: “We’re trying to be so authentic with what we’re doing and trying to bring something fresh and different to the sport, and it’s resonating with people. To have a brand like Jockey, an iconic American brand, trust Trackhouse, partner with us, and want to grow this partnership is amazing” (“NASCAR Race Hub,” FS1, 4/18).
GO FIGURE: ESPN.com's Paolo Uggetti noted Hasbro after a 21-year hiatus is "diving into the sports collectibles game and bringing back Starting Lineup figures this fall." The relaunch is a "partnership between the toy company and Fanatics." Starting Lineup figures "will be available for purchase online starting Sept. 22." The original figure line was produced by Kenner and later Hasbro, from '88-01 (ESPN.com, 4/18).
NAME CHANGE: The Bucks have "renamed the Panorama Club at Fiserv Forum to the Potawatomi Club" as part of a "rebranding of its partnership with Potawatomi Hotel & Casino." As the Potawatomi Club, the upper level space will have "Potawatomi branding throughout the area." Next season, the Bucks also will "offer special benefits for Potawatomi Fire Keepers members." The company also "recently enhanced its partnership" with the Brewers, "renaming the right-field entrance and joining the 2022 Brewers Community Foundation Leadership Council" (BIZJOURNALS.com, 4/18).