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Audience Analysis: Winter X Games see 3% boost from '21

By Austin Karp

A shift in channel lineup helped the Winter X Games see a 3% viewership uptick last week. The five windows across ESPN and ABC averaged 622,000 viewers, up from 605,000 last year. A key boost was moving the first linear TV window on Friday night from ESPN2 to ESPN. That window drew 441,00 viewers vs. just 83,000 on the Deuce last year (which had to compete with the NBA on big ESPN). The X Games from Aspen also did not have any Thursday telecasts for the second straight year. While below its high-mark average of 1.4 million in ’09, the Winter X Games is above its low mark of 461,000 in ’99. Reports also continue to swirl that a group led by Suns Vice Chair Jahm Najafi and former Padres Owner Jeff Moorad could buy the X Games property from ESPN.

Winter X games audience trend
YEAR NETWORKS WINDOWS AVG. VIEWERS (000)
2022 ESPN, ABC 5 622
2021 ESPN, ESPN2, ABC 5 605
2020 ESPN, ESPN2, ABC, ESPNews 7 493
2019 ESPN, ESPN2, ABC 6 623
2018 ESPN, ESPN2, ABC 6 851
Download the
Winter X trend

The chart below lists viewership figures for select recent sports telecasts.

TELECAST DATE NET(S) TIME (ET) VIEWERS
(000)
AFC Divisional Playoff: Chiefs-Bills 1/23 CBS 6:41-10:02pm 42,736
NFC Divisional Playoff: Buccaneers-Rams 1/23 NBC 3:03-6:18pm 39,880
NFC Divisional Playoff: Packers-49ers 1/22 Fox 8:16-11:31pm 36,923
AFC Divisional Playoff: Titans-Bengals 1/22 CBS 4:33-7:31pm 30,752
NFC Wild Card: Rams-Cardinals 1/17 ABC/ESPN/
ESPN2
8:14-11:29pm 23,020
"Fox NFL Pregame" 1/22 Fox 7:30-8:00pm 13,691
"The NFL Today" 1/23 CBS 6:00-6:30pm 8,454
"The NFL Today" 1/22 CBS 3:30-4:30pm 6,981
"Football Night in America" 1/23 NBC 2:00-3:00pm 6,494
College basketball: Kentucky-Auburn 1/22 CBS 1:00-3:30pm 2,483
"Postseason NFL Countdown" 1/23 ESPN 12:00-3:00pm 1,933
"Monday Night Countdown" 1/17 ESPN 6:00-8:00pm 1,929
NBA: Pacers-Warriors 1/20 TNT 10:00pm-1:03am 1,515
Figure Skating: European Championships: free skate 1/23 NBC 1:00-2:00pm 1,465
NBA: Suns-Mavericks 1/20 TNT 7:30-10:00pm 1,419
NBA: Bulls-Bucks 1/21 ESPN 8:14-10:47pm 1,190
College basketball: Duke-Florida State 1/18 ESPN 9:09-11:35pm 1,121
Liga MX: Atlas-Club America 1/22 Univision/
TUDN
10:02pm-12:14am 1,117
X Games Aspen 1/23 ABC 1:00-4:00pm 1,083
NBA: Hornets-Celtics 1/19 ESPN 7:43-10:05pm 1,060
College basketball: Syracuse-Duke 1/22 ESPN 12:00-2:04pm 1,035
Freestyle Skiing World Cup: Slopestyle 1/23 NBC 12:00-1:00pm 1,033
College basketball: Kansas-Oklahoma 1/18 ESPN 7:00-9:09pm 986
College basketball: Purdue-Indiana 1/20 FS1 7:14-9:29pm 954
Premier League: Southampton-Manchester City 1/22 NBC 12:30-2:30pm 945
X Games Aspen 1/22 ABC 2:00-6:00pm 921
"NFL Championship Chase" 1/22 Fox 11:00am-12:00pm 875
"Inside NCAA Basketball" 1/22 CBS 12:30-1:00pm 856
College basketball: Villanova-Georgetown 1/22 Fox 12:00-2:00pm 850
Liga MX: Pachuca-Leon 1/22 Univision/
TUDN
7:55-10:02pm 806
College basketball: Michigan-Indiana 1/23 CBS 3:30-6:00pm 788
"UFC Live" 1/22 ABC 1:00-2:00pm 633
LPGA: Tournament of Champions: third round 1/22 NBC 3:00-5:00pm 621
Liga MX: Queretaro-Chivas 1/22 Telemundo 5:55-8:10pm 597
"Premier Boxing Champions Countdown" 1/22 Fox 2:00-3:00pm 582
Freestyle Skiing World Cup: Aerials 1/22 NBC 5:00-6:00pm 485
"Australian Open Highlights" 1/23 ABC 4:00-5:00pm 443
Download the
FInal ratings

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