Menu
Marketing and Sponsorship

NFL collects record $1.8B from sponsorship revenue in '21 season

Sports partnerships consultancy firm IEG said that the NFL's sponsorship agreements from "betting firms and technology companies helped the NFL lure a record" $1.8B in sponsorship revenue this past season, according to Jabari Young of CNBC.com. The NFL's figure is a 12% increase year-over-year from $1.62B it made in the '20 season. The league earned $1.47B from sponsorships in the '19 season. Sports gambling companies, casinos, and lotteries "saw the most significant spike in NFL sponsorship agreements." DraftKings, FanDuel and Caesars became sportsbook partners in '21 after the companies "struck five-year pacts worth just under $1 billion combined." The NFL also "landed secondary deals" with BetMGM, WynnBet, FoxBet and PointsBet. Although gambling sponsorships saw the biggest increase in the NFL’s '21 season, tech deals "ranked first in absolute dollar figures for 2021, led by Microsoft." The tech giant "has an on-the-field deal with the league, which uses Microsoft’s Surface tablet." That agreement is "worth roughly $100 million per year." Gambling deals "ranked second," and alcoholic beverage deals "ranked third." The NFL "put its wine and champagne rights up for auction" but "has yet to strike a partnership for that category." The NFL is "taking a wait-and-see approach toward deals in the cryptocurrency space" (CNBC.com, 1/26).

SBJ Morning Buzzcast: June 24, 2022

Excel Sports scores at NBA Draft; Breaking down year one of the USFL; DP World Tour finally states its LIV Golf policy and big names in sports invest in Jackpot.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

SBJ Spotlight: Predicting which U.S. cities will host World Cup matches

SBJ Facilities Writer Bret McCormick and Soccer Writer Alex Silverman say five U.S. cities are locks to host World Cup matches in 2026. But they have different ideas when it comes to the rest of the field.

Shareable URL copied to clipboard!

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/26/Marketing-and-Sponsorship/NFL-Sponsorships.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://sbjcd02.centralus.cloudapp.azure.com/Daily/Issues/2022/01/26/Marketing-and-Sponsorship/NFL-Sponsorships.aspx

CLOSE
;