People and Pop Culture

New NBPA Exec Dir Tremaglio has work cut out for her

New NBPA Exec Dir TAMIKA TREMAGLIO stepped into the role at a time when "finances are top of mind given pandemic-related losses and the extraordinary growth in media rights revenue, player salaries and off-court investment opportunities over the past decade," according to a profile by Ben Golliver of the WASHINGTON POST. Tremaglio has traditionally been "cast as a firebrand and a bulwark against owner overreach during labor negotiations," and both sides have the ability to opt out of the CBA following the '22-23 season. While Tremaglio will take the lead on the next round of talks, her new constituents "have tasked her to play rainmaker in the meantime." Trail Blazers G and NBPA President CJ MCCOLLUM said, "Her business background is what we need. It's the next step in our evolution -- not only ways to manage and save our money but ways to grow it." Tremaglio beat out dozens of candidates by "stressing her financial savvy and familiarity with professional basketball, including her work on the accounting team that investigated [former NBPA Exec Dir BILLY] HUNTER's tenure and her contributions to the WNBA's recent labor negotiations." Tremaglio credited outgoing NBPA Exec Dir MICHELE ROBERTS with "passing on an 'incredible relationship' with the NBA," and the union is "hopeful that the short-term negotiations prompted by the pandemic won’t be necessary after this season" (WASHINGTON POST, 1/25).

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SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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