Marketing and Sponsorship

Bengals indefinitely sold out of K Evan McPherson jerseys

McPherson's game-winning kick in Saturday's Bengals-Titans AFC Divisional playoff game spurred a rush to purchase his jerseyGETTY IMAGES

Bengals K Evan McPherson's game-winning kick "spurred fans to rush to purchase his jersey which sold out by Monday," according to Brooks Sutherland of the CINCINNATI ENQUIRER. The Bengals official pro shop yesterday said that the jerseys "were no longer available and won't be 'anytime soon.'" The team also said that it has "run out of men's blank jerseys." The team posted on Twitter, "No one was prepared for this. Sorry, just trying to pass on the real info. Taking it day by day." Bengals Merchandise Manager Monty Montague said that sales were "three times as high last year as in 2019" (CINCINNATI ENQUIRER, 1/25). Kris Koch of Cincinnati-based Koch Sporting Goods said, "Everybody wants a jersey, they want a [Joe] Burrow, they want [Ja'Marr] Chase, [Trey] Hendrickson, anybody I can get." Koch said that those jerseys "should be back in stock by the end of the week," but "McPherson isn't happening." Koch: "McPherson is sold out for the year. Sorry, I tried." WKRC-CBS' Brad Underwood notes while fans "can't get a 2021 Burrow jersey at Koch right now, you can get last season's jersey" (, 1/25).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

SBJ Morning Buzzcast: June 29, 2022

BioSteel makes a major move with the NHL, while the USFL looks for additional investors.

SBJ Unpacks: Thaddeus Young, NBA forward and venture capitalist

SBJ's Austin Karp posted up with NBA power forward Thaddeus Young. The 15-year veteran discussed his venture capital strategy, his investment in technology and much more.

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