The creators of the WISE Multiplier Summit believe excelling women's success in the C-Suite can be achieved through the understanding and implementation of data and analytics, and their efforts to edify and encourage executive women is coming to fruition in March. The summit is the brainchild of Kraft Analytics Group CEO Jessica Gelman, WISE Founder & Chair Kathleen Francis and Wasserman Exec VP/Global Insights Shelley Pisarra, who have been crafting the professional development day for the last two years. Gelman said the impetus for the summit stems from how "data and comfort with analytics" have been a "great equalizer in women getting into the C-Suite." Gelman: "If you can prove your thoughts and your ideas through data, that enhances and brings additional legitimacy." In partnership with the Wasserman Foundation and the MIT Sloan Sports Analytics Conference, Gelman said this first-of-its-kind initiative is "really intended to galvanize women in the industry and help educate them and give them confidence." Key principles coming out of the summit include believing in data by devoting time and effort to learning about it, investing in it as a differentiator and harnessing it to grow the business.
THE AGENDA: Attendees will hear about such topics as parlaying data into value from Amazon VP/Global Sports Video Marie Donoghue and FanDuel CEO Amy Howe and tackling data and the boardroom from NFL Senior Advisor and former COO Maryann Turcke. LA28 CEO Kathy Carter and Gelman also will illustrate how they actively invest and innovate with data. Simply put, Gelman said of the lineup: "They're all ballers." The day will include lectures, case studies, panels and what Gelman referred to as an "interactive workshop, like live casting."
AGENTS OF CHANGE: Francis said the summit is "another in a series of initiatives that [WISE has] geared towards leadership development, professional development, for women." Francis: "The Wasserman Foundation gave us a grant a few years ago, but because of COVID we weren’t able to do much, but the idea was, 'As we look at this space, analytics, digital, technology and new economy, how do we make sure women are exposed to the areas and have the skills and understanding to confidently lead their organizations or build an organization that’s structured properly?'" Looking ahead, Francis said the intent is to "continue doing this, not only this year but throughout the year maybe they’ll be some panels that take place at the chapter levels." Francis said keeping the summit as a jetsetter for years to come will require working with the "subject-matter expert." She pointed to Gelman, who has been "one of several leading the way," and Pisarra, who has led the Wasserman team to be "really supportive in helping frame the content for us." Francis said having more resources available "becomes a bit of a game-changer for shifting and closing the gap for women in the industry." Francis: "We know when women are excelling the workplace is better and the results are enhanced, so it’s a good thing for everybody."
WHEN & WHERE
: The summit, which occurs the day before the MIT Sloan Sports Analytics Conference, takes place on March 3 at the Hynes Convention Center in Boston. This is an invite-only event for around 100 senior-level executive women, but qualified individuals who are interested can register or request an invitation here
. Registration closes on Jan. 28 at 8:00pm ET or whenever the event has sold out, whichever comes first.