Oklahoma State projecting financial return to normalcy for FY '22

Only 25% of seats at Boone Pickens Stadium were filled for football games because of pandemic limitations in place during '20GETTY IMAGES

As Oklahoma State athletic officials made "significant budget cuts to brace for the financial battle caused by the COVID-19 pandemic," the athletic department concluded FY '21 with a $14.1M deficit, according to Scott Wright of the OKLAHOMAN. For FY '21, which ended last June, OSU reported revenue of approximately $64.5M, down from $93.6M in FY '20. OSU reported athletic operating expenses of roughly $78.7M for FY '21. That follows $92.5M in athletic operating for '20 and $95M for '19. Only 25% of seats at Boone Pickens Stadium were "filled for football games because of pandemic limitations in place" during '20, which triggered a "revenue dip in a variety of areas." In ticket sales alone, OSU saw a drop from $13.5M in revenue in '20 to $4.1M in '21. Contributions to the athletic department were down nearly $6M in '21. However, OSU's outlook for a "return to a full and balanced budget" in '22 is "promising." OSU Senior Associate AD Kevin Klintworth said, "Our projections are that we will end this fiscal year with a balanced budget operating with our typical level of annual expenses" (OKLAHOMAN, 1/25).

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SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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