Ohio State assembles internal advisory group for NIL deals

Ohio State athletics has "set up an internal advisory group" aimed at "assisting athletes pursuing name, image and likeness deals," according to Joey Kaufman of the COLUMBUS DISPATCH. The formation of the group, known as the NIL Edge Team, was announced yesterday as "part of updated NIL guidelines." The department had "not previously been facilitating NIL deals for athletes," working with them on "limited areas such as education and personal branding in addition to compliance monitoring." OSU Senior Associate AD Carey Hoyt, who is the administrator of Ohio State's NIL programs, said, "Now that we have a better understanding of NIL, it’s clear that we can provide more assistance in connecting student-athletes with interested brands." The group will work with athletes "across all 36 varsity sports" at the university. OSU reported that 220 of its athletes have "earned a combined $2.98 million over 608 reported NIL deals through the first six months of this new compensation era." Citing figures tracked by Opendorse, OSU said that it was "first nationally in all three of those categories" (COLUMBUS DISPATCH, 1/25). In Cleveland, Nathan Baird writes the "emergence of donor-led collectives" in part prompted these "strategic changes for Ohio State." One such endeavor, led by Columbus businessman and OSU booster Brian Schottenstein and former OSU QB Cardale Jones, was recently announced and expects to "be operational by the spring game" (Cleveland PLAIN DEALER, 1/25).

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