Giants look to Joe Schoen to return franchise to winning ways

An outsider to the Giants franchise, Schoen (r) represents a departure as the team looks for long-term stability at the GM positionGETTY IMAGES

Newly named NFL Giants GM Joe Schoen was the "favorite for the job the whole way," according to Pat Leonard of the N.Y. DAILY NEWS. The former Bills Assistant GM was the "first of nine candidates to interview for the Giants’ vacancy originally," and he was the "first to visit the Giants’ facility Tuesday in this week’s final round" of interviews. He "worked his way up" as a ticket office intern with the Panthers ('00), to seven seasons ('01-07) in scouting with current Bills GM Brandon Beane at Carolina. Schoen was then hired by the Dolphins in '08 as a national scout, working there through '16, with the final four as the team's Dir of Player Personnel, before Beane "called him up to Buffalo." Giant brass found fellow finalists Chiefs Exec Dir of Player Personnel Ryan Poles and 49ers Assistant GM Adam Peters "impressive, too" (N.Y. DAILY NEWS, 1/22). Giants President & CEO John Mara said that the team was "drawn" to Schoen for his "collaboration skills and his vision for the team" (N.Y. TIMES, 1/21).

CHANGING OF THE GUARD? In N.Y., Steve Serby wrote Schoen "represents a departure from the Same Old Giants Way," which has "given us the Same Old Giants over the past decade" (N.Y. POST, 1/22). The DAILY NEWS' Leonard in a separate piece wrote the Giants are hiring Schoen "looking for long-term stability in that seat." Schoen is "only the Giants’ fifth full-time GM" since '79. He is "an outsider," the "first since [George] Young to take over" the Giants in '79. Leonard: "What will happen if the outsider’s efforts don’t start bearing fruit relatively quickly?" (N.Y. DAILY NEWS, 1/22).

PRESSURE IS ON: Also in N.Y., Mike Lupica wrote in looking for a new head coach, Schoen "needs to get this hire right." Lupica: "If you don’t think coaches matter, look how things have gone with the Giants with coaches not named [Tom] Coughlin." Schoen takes on "one of the the biggest jobs in Giants history, for an organization, and that absolutely means from the top down, that has completely lost its way" (N.Y. DAILY NEWS, 1/22). On Long Island, Tom Rock wrote Schoen will "have to convince everyone" that he "has the answers quickly and definitively." A slow start to his tenure "undoubtedly and undeservedly" will lead to a "bad case of here-we-go-again syndrome, and things could turn sour very suddenly" (NEWSDAY, 1/23).

HOPE FLOATS: In N.Y., Ian O'Connor wrote, "Here's hoping young Mr. Schoen is much more accessible and more nimble around a microphone" than his predecessor. If Schoen "studies the marketplace," he will "find that the true survivors are those who are available to their paying customers when storm clouds gather." O'Connor: "Don’t follow the [Dave] Gettleman model, or the Leon Rose model. ... Don't be a hider" (N.Y. POST, 1/22).

SBJ Spotlight: TikTok’s threat to traditional sports media

While tech companies are consumed with finding ways to compete with TikTok, almost no one in conventional media “spends any time talking about it,” said Recode senior correspondent Peter Kafka in an Spotlight interview with SBJ’s John Ourand. “To me, that’s just an obvious disconnect.” Kafka authored a recent column headlined, “It’s TikTok’s world. Can TV live in it?” He said the main response to TikTok’s growth from traditional media execs has been to “punt and hope it’s someone else’s problem a quarter from now or two years from now.” But Kafka said that ignores the trend of conventional broadcast audiences growing older while a billion younger consumers spend most of their media time watching short video after short video. “If you’re in the business of getting anyone under the age of 30 to look at what you’re putting on a screen, you have to think about the fact that you’re probably asking them to put down TikTok and watch your thing instead,” said Kafka. “That’s a very difficult ask. … [TikTok] is insanely addictive.”

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