Blues' Chris Zimmerman looks to learn from Climate Pledge Arena visit

Climate Pledge Arena features several contactless vendors and has music playing constantly when teams not playing hockeyTARYN GRAHAM

Blues President & CEO of Business Operations Chris Zimmerman "wouldn’t pass up the team’s first trip to Seattle to play the expansion Kraken” at Climate Pledge Arena on Friday, according to Jim Harris of the ST. LOUIS POST-DISPATCH. Zimmerman: “This was definitely a priority for me to get up here and be here for the first Blues’ game [in Seattle].” As for Seattle’s Climate Pledge Arena, Zimmerman was there for the Blues’ morning skate, and by 11:00am PT he had “already taken 40 pictures of different features in the place.” Zimmerman: “The game presentation, the way they handle breaks, their approach to music. I’m taking in an entire fan experience and working to assess and learn.” There was "music playing constantly at Climate Pledge when they weren’t playing hockey." A brass band “played on a deck in the stadium bowl” before the game, between periods, and after the game. On Seattle’s fan experience, Zimmerman said, “A lot of the ways that they designed this reflect changes in ways people want to experience the game.” The cashless Starbucks market at the venue "caught Zimmerman’s eye, along with several other contactless vendors." Zimmerman: “Essentially, you grab your things and walk out. And based on connecting it to your phone you pay for it through (an app). That’s certainly something we’re looking at. ... Obviously you have these two big breaks between your second and third period. Speed of service is a huge deal" (ST. LOUIS POST-DISPATCH, 1/23).

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